What is the establishment chain model?
A model that shows how a firm's resource commitment when going abroad depends on psychic distance, need for control, and knowledge of the market.
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International Market Entry Strategies
- What are the market entry objectives?
- What is a wholly-owned subsidiary and what are the benefits of it?
- What are the factors that influence the strength of a company in a particular market?
- Why are strategic alliances popular and why do companies enter into these agreements?
- What are the factors that influence the attractiveness of a country as a market? How can you do the analysis to select a market to enter?
- Why are joint ventures popular?
- How will entry into a developed foreign market differ from entry into a relatively untapped market?