What are the implications for international business of differences in the dominant religion or ethical system of a country?
Differences in the dominant religion of a country affects relationships and attitudes towards business. First off, there needs to be an established cultural sensitivity as to not upset a countries relationship toward that firm.
Next, religious beliefs can greatly affect a country's relationship with a firm. For example, if a company is beating its competitor it's usually seen as an achievement in the US, but in a different country with a different religious background, this may be seen as showing a lack of compassion or disrupting the society.