What are the three levels of social responsibility? How can society evaluate whether a company is behaving in a responsible manner or not?
1. Absolute minimum responsibility
Perform efficiently economic functions such as products, job creation and growth.
2. Awareness
Be aware of changing social values and priorities with regard to the environment, safety of employees and customers, and relationships with employees.
3. Emerging priorities
Improving the life of local communities and helping them solve problems such as poverty reduction and injustice. Companies can make a considerable contribution in this respect.
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Ethics and Social Responsibility
- What can be ethical issues of place/distribution?
- What can be ethical issues of promotion?
- What can be ethical issues of price?
- What can be ethical issues of product?
- What can be ethical issues of positioning?
- What can be used as guidelines for making ethical business decisions?
- What are the implications of ethics and social responsibility for the marketing mix of a company?
- What is meant by Green marketing? How is it enforced?
- Can a company behave legally and still be unethical?