What is meant by Green marketing? How is it enforced?
The twenty-first century has been dubbed "the century of environmental awareness". Consumers, business people and public administrators must now demonstrate a sense of "Green" responsibility by integrating environmental habits into individual behavior, also known as green marketing. Several instruments are used to enforce green marketing, with some of them being through green movements; political/consumer movements favoring environmentalist friendly approaches. Eco-labels are another enforcement mechanism which is a label or logo placed on a product to show that a company is socially responsible.
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Ethics and Social Responsibility
- What can be ethical issues of place/distribution?
- What can be ethical issues of promotion?
- What can be ethical issues of price?
- What can be ethical issues of product?
- What can be ethical issues of positioning?
- What can be used as guidelines for making ethical business decisions?
- What are the implications of ethics and social responsibility for the marketing mix of a company?
- What are the three levels of social responsibility? How can society evaluate whether a company is behaving in a responsible manner or not?
- Can a company behave legally and still be unethical?