What is meant by Green marketing? How is it enforced?
The twenty-first century has been dubbed "the century of environmental awareness". Consumers, business people and public administrators must now demonstrate a sense of "Green" responsibility by integrating environmental habits into individual behavior, also known as green marketing. Several instruments are used to enforce green marketing, with some of them being through green movements; political/consumer movements favoring environmentalist friendly approaches. Eco-labels are another enforcement mechanism which is a label or logo placed on a product to show that a company is socially responsible.