What can be ethical issues of positioning?
1. Positioning a low-quality product as a high-quality product.
2. Product positioned to perform a function that is not true.
3. Blackmailing customers that failure to use the product will harm them in some way.
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Ethics and Social Responsibility
- What can be ethical issues of place/distribution?
- What can be ethical issues of promotion?
- What can be ethical issues of price?
- What can be ethical issues of product?
- What can be used as guidelines for making ethical business decisions?
- What are the implications of ethics and social responsibility for the marketing mix of a company?
- What are the three levels of social responsibility? How can society evaluate whether a company is behaving in a responsible manner or not?
- What is meant by Green marketing? How is it enforced?
- Can a company behave legally and still be unethical?