What can be used as guidelines for making ethical business decisions?
Transparency
Determine how you feel about others knowing what you have done
Effect
Determine who gets affected by your decision
Fairness
Consider if others would find your decision fair
Check
Consider if your decision affects the public/customer
Learn More :
Ethics and Social Responsibility
- What can be ethical issues of place/distribution?
- What can be ethical issues of promotion?
- What can be ethical issues of price?
- What can be ethical issues of product?
- What can be ethical issues of positioning?
- What are the implications of ethics and social responsibility for the marketing mix of a company?
- What are the three levels of social responsibility? How can society evaluate whether a company is behaving in a responsible manner or not?
- What is meant by Green marketing? How is it enforced?
- Can a company behave legally and still be unethical?