What problems can occur when gathering secondary data in foreign markets?
Secondary data is information that somebody else has collected, but that we can use for our own research. The problems with using something that has not been collected by ourselves is the lack of knowledge.
Reliability - How reliable is the data?
Comparability and currency - Can it be used to compare and what is the currency?
Validity - How valid is the data?
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Researching International Markets
- In what ways can data be collected by companies?
- When is qualitative research more effective than quantitative?
- How is decentring used to get an accurate translation of a questionnaire?
- What problems related to language and comprehension can occur when collecting primary data? How can they be overcome?
- Why is the formulation of the research problem difficult in foreign market research?
- What are the stages of the research process and how are these affected by problems encountered due to the international dimension?
- What is the task of the international market researcher? How is it complicated by the foreign environment?
- Why is international research generally broader in scope than domestic marketing research?
- The shift from making "market entry" decisions to "continuous operations" decisions creates a need for different types of information and data. How can a MMIS provide assistance? How would an MMIS be established and used at different levels?