Is culture pervasive in all marketing activities?
Yes it is, because culture deals with a group's design for living. The scope of the marketing concept is to achieve the satisfaction of consumer needs and wants at a profit, which requires the marketer to understand the culture of its consumers.
One must carefully consider the cultural aspect when a promotional message is written, or using certain symbols as well as in the production of a new product. Thus, culture is pervasive in all marketing activities; pricing, promotion, distribution channels, product, packaging and styling.