What are typical characteristics for B2B markets?
1. Buyer is usually active.
2. Relationship between buyer and seller is direct.
3. Goods are often bought for production, not by end users.
4. Numbers of buyers and sellers are few.
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Marketing Industrial Products
- What are typical characteristics for B2C markets?
- How does the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing?
- Why might a multinational company seek ISO 9000 certification?
- What part does industrial fairs play in international marketing of industrial goods?
- What role do service, replacement parts and standards play in competition in foreign marketing?
- What is meant by "the adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency"?
- What are the differences between consumer and industrial goods, and what are the implications for international marketing?