What are typical characteristics for B2C markets?
1. Buyer is usually passive.
2. Relationship between buyer and seller is indirect.
3. Goods are often bought for end use.
4. Numbers of buyers and sellers are many.
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Marketing Industrial Products
- What are typical characteristics for B2B markets?
- How does the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing?
- Why might a multinational company seek ISO 9000 certification?
- What part does industrial fairs play in international marketing of industrial goods?
- What role do service, replacement parts and standards play in competition in foreign marketing?
- What is meant by "the adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency"?
- What are the differences between consumer and industrial goods, and what are the implications for international marketing?