What are the benefits to an MNC that accepts the global market concept?
Economies of scale in production and marketing
Transfer of experience and know-how across countries through improved coordination and integration of marketing activities.
Uniform international image. The most important benefit, as global recognition of brands accelerates new product introductions and increases as the efficiency and effectiveness of advertising. Also important for satellite communications spread throughout the world.
Learn More :
International Marketing Strategies
- What does the framework 4P stand for?
- What are some of the reasons for adaptation?
- What is International Marketing?
- What is the product life cycle?
- What is meant by relationship marketing and how is it different from traditional marketing?
- What is the importance of collaborative relationships to competition?
- How valuable is branding for a consumer products company?
- What are the three points that define a global approach to international marketing?
- What is meant by positioning?
- Why is cost containment and technological improvement said to be the basis for competition?
- What is the concept of quality? How does it relate to TQM?
- What is strategic planning and how does it differ for international marketing from domestic?
- What is a market-driving strategy?