What is strategic planning and how does it differ for international marketing from domestic?
The principles of planning are not in themselves different between international and domestic marketing, but the additional details of the operating environments of the MNC (host country, home, and corporate environments), its organizational structure, and the task of controlling a multi-country operation create differences in the processes of international planning. Strategic planning on an international level allows for rapid growth of the international function, changing markets, increasing competition, and the challenges of different national markets.
The plan blends the changing parameters of external country environments with corporate objectives and capabilities to develop a sound, workable marketing program
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International Marketing Strategies
- What does the framework 4P stand for?
- What are some of the reasons for adaptation?
- What is International Marketing?
- What is the product life cycle?
- What is meant by relationship marketing and how is it different from traditional marketing?
- What is the importance of collaborative relationships to competition?
- How valuable is branding for a consumer products company?
- What are the three points that define a global approach to international marketing?
- What is meant by positioning?
- Why is cost containment and technological improvement said to be the basis for competition?
- What is the concept of quality? How does it relate to TQM?
- What are the benefits to an MNC that accepts the global market concept?
- What is a market-driving strategy?