What is a market-driving strategy?
A more recent approach, that is built on the idea that firms do not respond passively to current customer demands via adaptation. Instead, these firms have the ability to develop a unique value proposition for customers, and focuses on changing the behavior of different market actors (customers and others) in the value chain. In other words, it believes in educating its consumers in order for them to make better decisions and value propositions, and as a result buy the firm's products over somebody else's.
Loyalty is built upon innovative channel management and customer relationships.
Example companies would be IKEA with it's on-spot available furniture and Starbucks for introducing coffee to areas where it was not drunk before, as well as Apple, CNN, the Body shop etc.
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International Marketing Strategies
- What does the framework 4P stand for?
- What are some of the reasons for adaptation?
- What is International Marketing?
- What is the product life cycle?
- What is meant by relationship marketing and how is it different from traditional marketing?
- What is the importance of collaborative relationships to competition?
- How valuable is branding for a consumer products company?
- What are the three points that define a global approach to international marketing?
- What is meant by positioning?
- Why is cost containment and technological improvement said to be the basis for competition?
- What is the concept of quality? How does it relate to TQM?
- What are the benefits to an MNC that accepts the global market concept?
- What is strategic planning and how does it differ for international marketing from domestic?