What is the concept of quality? How does it relate to TQM?
Quality is defined internally from the firm's point of view and is measured in terms of compliance with predetermined products specifications or standards and with minimum defects. In other words, if the product is delivered to the customer in a manner that fills the needs.
Total quality management TQM is a corporate strategy, a strategy of the company as a whole, which focuses total company effort on manufacturing superior products that satisfy customer needs with continuous technological improvement and zero defects.
Companies competing with this strategy must therefore have the "best engineered" product on the market, and focus on monitoring customer's changing requirements as well as competitive offerings and then adjust product offerings to suit the current demand. "May the best product win."