How are cultures dynamic? Is it good or bad?
Culture is dynamic in nature, since it changes over time due to new innovation, changes in life quality and such. However, any change in the currently accepted way of life meets with more initial resistance than acceptance. Many solutions have arisen from accidents, and some from innovation. Many are the result of cultural borrowing, which is common to all cultures.
Learn More :
Cultural Dynamics in International Marketing
- What are cultural exclusives?
- What is cultural adiaphora?
- What is meant by cultural imperative?
- What are the requisites for cultural adaptation?
- How can resistance to cultural change influence product introduction? Similarities to domestic marketing?
- What is especially troublesome about problems caused by language in foreign marketing?
- What is material culture and what are the implications on marketing?
- What is the similar-but-different aspect of culture?
- Societies often borrow from other cultures to solve problems, why is this of significance to marketing?
- How do the definitions of culture vary between the popular and the one by cultural anthropologists?
- Why should a foreign marketer be concerned with the study of culture?
- Is culture pervasive in all marketing activities?
- What three cultural change strategies can a foreign marketer pursue?
- Which role does the marketer play as a change agent?