What is the similar-but-different aspect of culture?
Even if cultures borrow from each other, and in fact become more and more alike, It is the unique combination of cultural traits that ultimately makes cultures similar but different at the same time. Important to remember is that although some countries may seem alike, they remain different in many ways. For example, in the USA they speak English, just like in the UK. But the two are very different.
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Cultural Dynamics in International Marketing
- What are cultural exclusives?
- What is cultural adiaphora?
- What is meant by cultural imperative?
- What are the requisites for cultural adaptation?
- How can resistance to cultural change influence product introduction? Similarities to domestic marketing?
- How are cultures dynamic? Is it good or bad?
- What is especially troublesome about problems caused by language in foreign marketing?
- What is material culture and what are the implications on marketing?
- Societies often borrow from other cultures to solve problems, why is this of significance to marketing?
- How do the definitions of culture vary between the popular and the one by cultural anthropologists?
- Why should a foreign marketer be concerned with the study of culture?
- Is culture pervasive in all marketing activities?
- What three cultural change strategies can a foreign marketer pursue?
- Which role does the marketer play as a change agent?