What is material culture and what are the implications on marketing?
Material culture consist of technology and economics. Technology refers to the technological know-how possessed by a society. Economics refers to the way people employ their capabilities and the resulting benefits, including production of goods and its distribution. Material culture affects demand, quality and what kinds of products are demanded as well as their functional features.
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Cultural Dynamics in International Marketing
- What are cultural exclusives?
- What is cultural adiaphora?
- What is meant by cultural imperative?
- What are the requisites for cultural adaptation?
- How can resistance to cultural change influence product introduction? Similarities to domestic marketing?
- How are cultures dynamic? Is it good or bad?
- What is especially troublesome about problems caused by language in foreign marketing?
- What is the similar-but-different aspect of culture?
- Societies often borrow from other cultures to solve problems, why is this of significance to marketing?
- How do the definitions of culture vary between the popular and the one by cultural anthropologists?
- Why should a foreign marketer be concerned with the study of culture?
- Is culture pervasive in all marketing activities?
- What three cultural change strategies can a foreign marketer pursue?
- Which role does the marketer play as a change agent?