What are the benefits of retailer owned brands?
1. Provide the retailer with higher margins than manufacturers' brands
2. They receive preferential shelf-space and strong in-store promotion
3. Provide quality products at low prices for consumers
What are the benefits of retailer owned brands?
1. Provide the retailer with higher margins than manufacturers' brands
2. They receive preferential shelf-space and strong in-store promotion
3. Provide quality products at low prices for consumers