In what ways can data be collected by companies?

In what ways can data be collected by companies?

1. Primary data
Data that has been collected for the research at hand

2. Secondary data
Information collected by somebody else, to be used for one's purpose

3. Database
Bank/storage of information on a particular issue

When is qualitative research more effective than quantitative?

When is qualitative research more effective than quantitative?

Qualitative research is done open-ended and in-depth, with the purpose of seeking unstructured responses that expresses the respondent's thoughts and feelings.

Quantitative research is done through structured questioning, and with the purpose of producing answers that can easily be converted into numerical data.

How is decentring used to get an accurate translation of a questionnaire?

How is decentring used to get an accurate translation of a questionnaire?

Decentring is a successive iteration process of translation and retranslation of a questionnaire, each time by a different translator. This way, if there are any differences, the second iteration is modified, and then the process is repeated.

What problems related to language and comprehension can occur when collecting primary data? How can they be overcome?

What problems related to language and comprehension can occur when collecting primary data? How can they be overcome?

When collecting primary data there are always difficulties related to differences in idioms and how to overcome these when translating.

Literacy is another problem, how do you gather data when the respondent cannot read or write.

Differences in dialects and multiple spoken language within the same country can make surveys completely unuseful.

What problems can occur when gathering secondary data in foreign markets?

What problems can occur when gathering secondary data in foreign markets?

Secondary data is information that somebody else has collected, but that we can use for our own research. The problems with using something that has not been collected by ourselves is the lack of knowledge.

Reliability - How reliable is the data?

Comparability and currency - Can it be used to compare and what is the currency?

Validity - How valid is the data?

Why is the formulation of the research problem difficult in foreign market research?

Why is the formulation of the research problem difficult in foreign market research?

At this stage, the challenge is to convert a series of business problems into tightly drawn and achievable research objectives. This is difficult due to the many different aspects that need to be considered. The unfamiliar environment plays a big role.