What are the implications for managers of developments in the world trading system? Why should a manager of an international firm care about the political...
What is the development of the world trading system like and the current trade issue?
What is the development of the world trading system like and the current trade issue?
Free trade began in England in 1846, but disappeared with the...
What are the arguments against strategic trade policy? What would happen then if we let government intervene to support domestic firms in order to help them gain first-mover advantages?
What are the arguments against strategic trade policy? What would happen then if we let government intervene to support domestic firms in order to help...
Why do governments sometimes intervene in international trade?
Why do governments sometimes intervene in international trade?
The reasons for governments to intervene in international trade are mostly for political...
Which policy instruments are used by governments to influence international trade flows?
Which policy instruments are used by governments to influence international trade flows?
The government has seven specific policy instruments they...
What are cultural exclusives?
What are cultural exclusives?
Cultural exclusives are those customs or behaviour patterns reserved exclusively for the local people, from which the...
What is cultural adiaphora?
What is cultural adiaphora?
Cultural adiaphora refers to areas of behaviour or customs that cultural aliens may wish to conform to or participate...
What is meant by cultural imperative?
What is meant by cultural imperative?
Cultural imperatives are business customs and expectations that must be met and conformed to if relationships...
What are the requisites for cultural adaptation?
What are the requisites for cultural adaptation?
The requirement for adaptation is mainly to have an awareness of the local customs and be willing...
How can resistance to cultural change influence product introduction? Similarities to domestic marketing?
How can resistance to cultural change influence product introduction? Similarities to domestic marketing?
Ethnocentrism refers to when we behave in...
How are cultures dynamic? Is it good or bad?
How are cultures dynamic? Is it good or bad?
Culture is dynamic in nature, since it changes over time due to new innovation, changes in life quality...
What is especially troublesome about problems caused by language in foreign marketing?
What is especially troublesome about problems caused by language in foreign marketing?
Written and spoken language is often quite different, and unless...
What is material culture and what are the implications on marketing?
What is material culture and what are the implications on marketing?
Material culture consist of technology and economics. Technology refers to the...
What is the similar-but-different aspect of culture?
What is the similar-but-different aspect of culture?
Even if cultures borrow from each other, and in fact become more and more alike, It is the unique...
Societies often borrow from other cultures to solve problems, why is this of significance to marketing?
Societies often borrow from other cultures to solve problems, why is this of significance to marketing?
Borrowing from other cultures can have the...
How do the definitions of culture vary between the popular and the one by cultural anthropologists?
How do the definitions of culture vary between the popular and the one by cultural anthropologists?
By popular definition, culture includes every...
Why should a foreign marketer be concerned with the study of culture?
Why should a foreign marketer be concerned with the study of culture?
In order to truly understand what it takes to introduce a new product into a...
Is culture pervasive in all marketing activities?
Is culture pervasive in all marketing activities?
Yes it is, because culture deals with a group's design for living. The scope of the marketing concept...
What three cultural change strategies can a foreign marketer pursue?
What three cultural change strategies can a foreign marketer pursue?
1. Culturally congruent strategy
Involves marketing products similar to ones...
Which role does the marketer play as a change agent?
Which role does the marketer play as a change agent?
A marketer constantly deals with the culture of the people, meaning the market. A marketer's...
What is the establishment chain model?
What is the establishment chain model?
A model that shows how a firm's resource commitment when going abroad depends on psychic distance, need for...
What are the market entry objectives?
What are the market entry objectives?
1. Psychic distance
Market is considered distant due to psychological barriers
2. Market seeking
Companies...
What is a wholly-owned subsidiary and what are the benefits of it?
What is a wholly-owned subsidiary and what are the benefits of it?
A wholly owned subsidiary is a company whose common stock is 100% owned by another...
What are the factors that influence the strength of a company in a particular market?
What are the factors that influence the strength of a company in a particular market?
1. Its achievable market share
2. Marketing ability and capacity
3....
Why are strategic alliances popular and why do companies enter into these agreements?
Why are strategic alliances popular and why do companies enter into these agreements?
These are cooperative agreements between potential or actual...
What are the factors that influence the attractiveness of a country as a market? How can you do the analysis to select a market to enter?
What are the factors that influence the attractiveness of a country as a market? How can you do the analysis to select a market to enter?
1. Market...
Why are joint ventures popular?
Why are joint ventures popular?
Joint ventures have become popular for a number of reasons.
Gain access to markets
One important marketing reason...
How will entry into a developed foreign market differ from entry into a relatively untapped market?
How will entry into a developed foreign market differ from entry into a relatively untapped market?
The differences between entering a fully developed...
What is required for an international business to change its organization so that it better matches its strategy?
What is required for an international business to change its organization so that it better matches its strategy?
Within most organizations is a strong...
How can organization be matched with a strategy to improve the performance of an international business?
How can organization be matched with a strategy to improve the performance of an international business?
Localization strategy
For the localization...
What different organizational choices can be made in an international business? (Integrating mechanisms)
What different organizational choices can be made in an international business? (Integrating mechanisms)
Integrating mechanisms
These mechanisms...
What different organizational choices can be made in an international business? (Vertical Differentiation)
What different organizational choices can be made in an international business? (Vertical Differentiation)
Vertical differentiation
- Centralized...
What different organizational choices can be made in an international business? (Horizontal Differentiation)
What different organizational choices can be made in an international business? (Horizontal Differentiation)
The Horizontal differentiation
Begins...
What is meant by organizational architecture?
What is meant by organizational architecture?
Refers to the totality of the firm's organization and consists of the following;
→ Organizational structure
Horizontal...
What are typical characteristics for B2C markets?
What are typical characteristics for B2C markets?
1. Buyer is usually passive.
2. Relationship between buyer and seller is indirect.
3. Goods are...
What are typical characteristics for B2B markets?
What are typical characteristics for B2B markets?
1. Buyer is usually active.
2. Relationship between buyer and seller is direct.
3. Goods are often...
How does the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing?
How does the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing?
Relationship marketing →...
Why might a multinational company seek ISO 9000 certification?
Why might a multinational company seek ISO 9000 certification?
ISO 9000 is a set of international standards on quality management and quality assurance...
What part does industrial fairs play in international marketing of industrial goods?
What part does industrial fairs play in international marketing of industrial goods?
A trade fair is an exhibition where participants are able to...
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