What are cultural exclusives?

What are cultural exclusives? Cultural exclusives are those customs or behaviour patterns reserved exclusively for the local people, from which the...

What is cultural adiaphora?

What is cultural adiaphora? Cultural adiaphora refers to areas of behaviour or customs that cultural aliens may wish to conform to or participate...

What is meant by cultural imperative?

What is meant by cultural imperative? Cultural imperatives are business customs and expectations that must be met and conformed to if relationships...

What are the requisites for cultural adaptation?

What are the requisites for cultural adaptation? The requirement for adaptation is mainly to have an awareness of the local customs and be willing...

How are cultures dynamic? Is it good or bad?

How are cultures dynamic? Is it good or bad? Culture is dynamic in nature, since it changes over time due to new innovation, changes in life quality...

Is culture pervasive in all marketing activities?

Is culture pervasive in all marketing activities? Yes it is, because culture deals with a group's design for living. The scope of the marketing concept...

What is the establishment chain model?

What is the establishment chain model? A model that shows how a firm's resource commitment when going abroad depends on psychic distance, need for...

What are the market entry objectives?

What are the market entry objectives? 1. Psychic distance Market is considered distant due to psychological barriers 2. Market seeking Companies...

Why are joint ventures popular?

Why are joint ventures popular? Joint ventures have become popular for a number of reasons. Gain access to markets One important marketing reason...

What is meant by organizational architecture?

What is meant by organizational architecture? Refers to the totality of the firm's organization and consists of the following; → Organizational structure Horizontal...